CambsB2B - Our Founder on Digital Transformation

Yesterday, our founder, Jason Mashinchi, joined the expert panel on Digital Transformation at the CambsB2B South event.

This year’s theme, "Green and Digital," brought together industry leaders and innovators to explore how businesses can balance growth with sustainability and the latest advancements in technology.

Our highlight was the Digital Transformation panel, where speakers shared practical insights on utilising digital solutions to enhance efficiency and foster sustainability:

• Peter Heneghan, founder of The Future Communicator, delved into the challenges organisations face in adopting AI technologies, introducing his AI Halo framework to guide businesses through their AI journeys.
• Katy Davies, Managing Director at Cap Air Systems, underscored the role of transformational leadership in manufacturing, emphasising a balance between innovations and sustainable growth.
• Our founder, Jason Mashinchi, shared Kinabase’s vision of using AI-enhanced software to streamline data management and boost business efficiency, helping organisations focus on growth.
• Hollie Church, Senior Corporate Social Responsibility Lead at Illumina, highlighted how companies can integrate digital solutions to support both workplace inclusivity and environmental sustainability.
• Juan Antonio Martinez Leon, Head of Product Analysis and Data Science at G's Growers, illustrated how data science and AI are revolutionising agriculture, enhancing both productivity and sustainability.

The discussion offered valuable perspectives on how businesses across sectors can harness digital and AI innovations to stay competitive, sustainable, and adaptable in a rapidly changing world.

The event’s discussions aligned with the ongoing COP29 conference, emphasising the importance of sustainable and responsible tech innovation. For more on the intersection of green practices and digital transformation, check out our recent insight, COP29 and the Future of Green Software.

Our team had a fantastic time connecting with other local businesses at our busy stand, where Lewis and Laura shared updates on how Kinabase is helping organisations work smarter.

For more information about CambsB2B South and upcoming events, visit the Cambridgeshire Chambers of Commerce website.